In the realm of event management and corporate branding, the importance of cohesive, functional accessories like lanyards cannot be overstated. Custom 10mm tubular lanyards with one colour print from PDC BIG represent a practical yet effective branding solution. This article explores the unique features of these lanyards, their alignment with market needs, a distinct case study that showcases their effectiveness, and the data-driven compatibility they offer in today’s market.
Product Features
Custom 10mm tubular lanyards by PDC BIG are designed with simplicity and comfort in mind. Made from tubular stitched polyester, these lanyards are soft to touch and gentle on the skin, making them ideal for long periods of wear. The tubular design offers an elastic feel, which adds an extra level of comfort for the wearer. At 10mm wide, these lanyards provide ample space for visible one-colour branding, balancing visibility with subtlety in design.
The customization options extend beyond just color and branding. These lanyards come equipped with a variety of clip attachments, including metal swivel hooks, bulldog clips, and plastic cell phone loops, making them versatile for various applications. The option to include a safety breakaway feature is crucial for use in environments where snagging could pose a safety hazard, such as schools, hospitals, and manufacturing plants.
Market Solutions
PDC BIG’s custom 10mm tubular lanyards address several pressing needs in the marketplace. Primarily, they serve as an effective branding tool, allowing businesses to imprint their logos or slogans prominently. This visibility is crucial at large-scale corporate events, trade shows, and conventions where brand recognition is essential.
In addition to branding, these lanyards enhance security and identification processes within organizations. By differentiating staff, visitors, and VIPs through different lanyard colors and prints, companies can streamline access control and enhance the overall security protocol of their operations.
Market Demand and Fit
There is a growing demand for customized promotional products that are both functional and stylish. According to a survey conducted by the British Promotional Merchandise Association, 76% of marketers consider branding impact when choosing promotional merchandise, highlighting the importance of products like custom lanyards.
The 10mm tubular lanyards from PDC BIG meet this demand by providing a product that is not only practical and comfortable but also highly customizable and brand-prominent. This makes them particularly well-suited for industries such as event management, education, and healthcare, where such attributes are highly valued.
Case Study: Educational Institution Implementation
A notable case study involves a large university that implemented these custom lanyards during their annual orientation week for new students. The university customized the lanyards with their school colors and a simple, one-colour print of the university logo. This initiative was not only a branding exercise but also an essential part of their security measures, helping to easily identify students and staff across campus.
Post-implementation data showed a 50% reduction in security incidents during orientation week compared to previous years. Additionally, a survey among students revealed that 90% found the lanyards useful and appreciated the school spirit they represented.
Conclusion
The custom 10mm tubular lanyards offered by PDC BIG are an exemplary solution that meets the dual needs of effective branding and enhanced security. As demonstrated in the university case study, these lanyards can play a crucial role in simplifying identification processes while promoting institutional pride among wearers. They are a testament to how a simple product, when thoughtfully designed and implemented, can have a substantial impact on organizational functionality and brand perception. Thus, PDC BIG’s lanyards are not just accessories; they are essential tools for any organization looking to bolster its identity and operational efficacy in a competitive landscape.
